Print. On. Demand. Unplugged: Ignite Your POD
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📝 Description
A live session featuring an in-depth discussion on the current state and future trajectory of Print-On-Demand (POD) and Web-to-print technologies. Host Christopher Minn interviews industry experts Rusty Pepper (Taylor Corporation), Pat McGrew (The McGrew Group), and Tim Cox (COX Partnership). The conversation covers the entire Print-On-Demand ecosystem, analyzing prevailing myths, real-world operational challenges, and strategies for Print Service Providers to meet contemporary buyer expectations. Topics addressed include global logistics, workflow management, forecasting difficulties, and marketing performance within the POD sector.
The segment initiates with basic concepts of Print On Demand and further explores how Web-to-Print solutions have facilitated online customization capabilities for customers.
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