Felix Petersen (SamsungNEXT) – From Scratch to Launch: How to Make Your Product Stand Out

Felix Petersen, Managing Director Europe at Samsung NEXT, delivers a presentation focusing on strategies for bringing a new product to market and achieving differentiation. The talk addresses the process of product development from inception through to successful launch, offering insights into making a product stand out in a competitive landscape. Key discussion points revolve around product strategy, market positioning, and the execution required to capture user attention and market share.

The session provides a factual overview of overcoming common challenges faced during the scaling and introduction phases of new technology or digital products. Petersen shares perspectives gained from his role overseeing European initiatives at Samsung NEXT, relevant for entrepreneurs, product managers, and technology professionals interested in new venture creation and product success metrics.