Hershey’s Knows You Deserve a Little Treat
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📝 Description
Stacy Taffet, Chief Growth Officer at Hershey, discusses the strategy behind developing the company's snack portfolio. The focus is on how Hershey designs its product offerings to align with specific consumer needs and consumption occasions, such as candy for celebrations, protein products for energy, and popcorn for activities like movie night. Taffet explains the approach taken to ensure the portfolio meets consumers where they are while preserving the unique identity of each established brand. The segment originates from the Soul & Science series featuring Jason Harris.
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