How to Use Financing to Close More Home Improvement Sales
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📝 Description
A training video providing instruction on integrating financing options to enhance sales closure rates within the home improvement sector, including areas like roofing, siding, kitchen, and HVAC sales. The content focuses on equipping sales representatives with techniques to present payment plans effectively, address common objections related to cost, and utilize specific financing tools such as '12 months no interest' promotions. It details methodologies for introducing financing as a company benefit and presenting prices in both lump-sum and monthly installment formats.
The material further explores strategies for managing customer resistance, such as when a client prefers not to finance, questions interest rates, or seeks to use their own third-party financing. Adept handling of credit turndowns is also covered to minimize lost sales opportunities during one-call closing scenarios.
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